GetResponse vs Mailchimp in 2024 – Introduction

GetResponse vs Mailchimp in 2024 – Are you on the hunt for the ultimate email marketing platform but torn between GetResponse and Mailchimp? It’s certainly a challenging choice!

GetResponse and Mailchimp has long been celebrated as one of the leading email marketing solutions. However, since being acquired by Intuit, users have seen notable price hikes and the gradual removal of several valuable features, raising questions about its overall cost-effectiveness.

In this article, I’ll provide an in-depth comparison of Mailchimp and GetResponse, helping you figure out which tool aligns best with your requirements.

A Quick Summary of all Features – GetResponse vs Mailchimp in 2024

In a hurry? Here’s a quick summary of all key features that are included in the two platforms:

Feature	GetResponse	Mailchimp
Email marketing	✅	✅
Email templates	100+	100+
Email builder	✅	✅
AI features for emails	✅	✅
Marketing automation	✅ (more customizable)	✅
Signup forms and popups	✅ (more advanced)	✅
Landing pages	✅ (more advanced)	✅
Multichannel marketing	✅	✅
Webinars	✅	❌
SMS	✅	❌
Web push notifications	✅	❌
Conversion funnels	✅	❌
Postcards	❌	✅
Facebook and Instagram ads	✅	✅
Google ads	✅	❌
24/7 customer support	✅	✅

 

Pricing for the lowest plan:

# of contacts	GetResponse: Email marketing plan	Mailchimp: Essentials plan
500	$19/mo for 1,000 contacts	$13/mo
2,500	$29/mo	$45/mo
5,000	$54/mo	$75/mo
10,000	$79/mo	$110/mo
25,000	$174/mo	$270/mo
50,000	$299/mo	$385/mo

 

Note: Mailchimp imposes a monthly email sending limit on its Essentials plan, allowing you to send up to 10 times your contact list size. In contrast, GetResponse offers unlimited email sends across all of its paid plans.

Pricing for the medium plan:

# of contacts	GetResponse: Marketing automation plan	Mailchimp: Standard plan
500	$59/mo for 1,000 contacts	$20/mo
2,500	$69/mo	$60/mo
5,000	$95/mo	$100/mo
10,000	$114/mo	$135/mo
25,000	$215/mo	$310/mo
50,000	$359/mo	$450/mo

 

Note: Mailchimp imposes a monthly email sending limit on its Standard plan, allowing you to send up to 12 times your contact list size. As mentioned earlier, this limitation does not apply to GetResponse.

Additionally, it’s important to note that these are the base prices. Mailchimp provides a single discount option—15% off for nonprofits. In contrast, GetResponse offers three types of discounts ranging from 18% to 50%. By committing to a longer contract, you can enjoy even greater savings!

1. User Interface 

Let’s explore the overall user interface. To ensure a consistent experience, I created new accounts on both email marketing platforms.

GetResponse

GetResponse features a sleek, modern, and intuitive interface that is easy to navigate. Even if you’re new to marketing applications, you’ll swiftly get accustomed to the platform and be prepared to launch your marketing campaigns in no time.

Whether you’re looking to check your campaign performance or set up a new campaign, you can do so with just a few clicks. The Quick Actions widget is especially useful, enabling you to carry out key tasks such as creating an email, setting up a popup, adding new contacts, or launching a marketing automation workflow.

If you prefer a more traditional approach to exploring the features, just click on the Tools menu at the top to access all the available tools.

Pro tip: Upon your first login to GetResponse, you can choose to explore the platform independently or follow the interactive tutorial. If you’re new to the tool or email marketing overall, I highly recommend opting for the tutorial. It will guide you through the essential features, such as creating and sending your first newsletter.

Mailchimp

Mailchimp also offers a fast, clean, and fairly intuitive user interface. In my view, there are two key differences between it and the GetResponse dashboard.

Firstly, the Mailchimp interface has a more classic aesthetic. If you enjoy this style, you’ll likely appreciate working with this application.

Secondly, the navigational menu presents the available tools differently. In GetResponse, you access customer information—like your contacts list, segments, or tags—by going to Contacts and selecting the relevant tab. In contrast, Mailchimp displays all available features upfront. Instead of just seeing the Audience category, you have access to a list of eight features related to that topic.

At first glance, this approach may seem like an effective way to organize the menu. After all, if users can reach the relevant feature in a single click instead of two, isn’t that a win? However, I believe this can be counterproductive. Although the tools are categorized logically (e.g., Campaigns, Audiences), the large number of options—around 40 tools listed in the menu—can be overwhelming. As a result, you might find yourself scrolling down to see everything.

Verdict: Tie

Both newsletter platforms feature intuitive interfaces that enable users to run campaigns and access all tools with relative ease.

While the user interfaces have distinct feels and aesthetics, I believe there’s no definitive winner between the two.

Additionally, even though the tools are presented differently on each platform, I don’t consider this a dealbreaker.

2. Email Marketing – GetResponse vs Mailchimp in 2024

Both GetResponse and Mailchimp are primarily recognized as email marketing tools. However, let’s take a closer look at their email marketing capabilities to determine if they meet all our needs.

GetResponse

At its core, GetResponse is an email marketing service. The platform provides a wide array of email marketing features, allowing you to send various types of emails, including:

1. One-off campaigns, known as Newsletters: These are standalone emails sent to your subscribers, often containing updates, promotions, or valuable content. Newsletters are a fantastic way to engage your audience and keep them informed about your brand.
2. Automated drip campaigns, referred to as Autoresponders: These campaigns allow you to send a series of pre-scheduled emails to your subscribers based on specific timelines or user actions. Autoresponders are perfect for nurturing leads and guiding them through the customer journey, ensuring consistent communication without manual effort.
3. Automated RSS feed emails, called RSS-to-email: This feature automatically compiles content from your blog or website’s RSS feed and sends it to your subscribers as an email. It’s an excellent way to keep your audience updated with fresh content without needing to create new emails manually.
4. Automated emails triggered by various conditions and actions, known as Automation messages: These emails are sent based on specific triggers, such as subscriber behavior or other predefined conditions. For example, you can send a welcome email when someone subscribes to your list or follow up with a reminder after a cart abandonment.
5. Automated emails related to transactional events, called Transactional emails: These are triggered by specific actions taken by your customers, such as purchase confirmations, shipping notifications, or password resets. Transactional emails are essential for providing timely information and enhancing the overall customer experience.

You can easily access these features by navigating to the Tools menu, where you can select the relevant option. For instance, to set up Automation messages, simply choose the Automation feature from the menu. This streamlined access ensures you can efficiently create and manage your email campaigns.

One of the most beneficial aspects of GetResponse is its continuous addition of new tools designed to simplify the email creation process, allowing you to craft your messages in the shortest time possible. In addition to providing over 100 prebuilt email templates and an intuitive drag-and-drop email builder, GetResponse has introduced an AI subject line generator and an AI email builder. With these innovative features, you can quickly launch your campaigns in just moments.

In addition to helping you develop your campaigns, GetResponse allows you to conduct A/B tests on your messages (with the ability to test up to 5 variants simultaneously) and optimize send times through its Time Travel and Perfect Timing features. Our research indicates that email marketers utilizing these tools can achieve up to **40% higher-than-average click-through rates** and improved deliverability.

For A/B testing, the default options enable you to test different subject lines and email content. If you wish to take optimization a step further, you can also perform A/B tests on your campaigns using Automation features.

One aspect that distinguishes GetResponse from other email marketing services is its Autoresponders feature. Unlike other platforms where you have to create drip campaigns through an Automation builder, GetResponse offers a convenient calendar view for easier management and planning.

This feature assists marketers in visualizing the cadence of their email drip campaigns and provides insights into how many recipients are at each stage. It is especially beneficial for managing lead nurturing campaigns, onboarding sequences, and email courses.

Mailchimp

Mailchimp allows you to run various types of email campaigns, including regular emails, automations, and transactional emails.

While Mailchimp previously provided an automated RSS-to-email feature, it is no longer available in the new automation tool. Instead, you can incorporate an RSS merge tag into your emails; however, there is currently no option to trigger a campaign automatically when a new post is published on your blog.

Setting up a standard drip campaign is feasible in Mailchimp, but it requires using their Automation tool to build a Journey.

To design your emails, you can utilize the drag-and-drop email builder, starting from one of over 100 prebuilt email templates. We will delve deeper into the email builder later, but it already includes several useful features, such as a message style editor and an email preview option that allows you to see how your merge tags will appear.

While Mailchimp does not provide AI-generated subject lines, it does offer useful tips regarding the optimal number of words, characters, and emojis to use in your subject lines. Although it may not be perfect, this guidance can still enhance your email effectiveness.

For optimizing your email marketing messages, Mailchimp includes a built-in A/B testing tool that allows you to test various elements of your subject line, such as the from name, content, and send time (up to 3 variants at a time). While it may not support as many variants simultaneously as GetResponse, it does feature a unique option that enables you to select a winning variant based on total revenue generated.

One aspect I find confusing and somewhat limiting in Mailchimp is that when sending your email campaigns, you can only choose one audience at a time.

Imagine you’re a marketing agency offering online programs and looking to launch a new course on Google Analytics 4.

You decide to target your former students—those who have completed your email marketing and marketing analytics courses.

To send your campaign through Mailchimp, you would need to either create a new segment that includes all your students or resend the same message multiple times while carefully excluding any overlapping subscribers.

In my opinion, that’s an unnecessary amount of work to do something that simple.

Verdict: GetResponse offers better email marketing features

It’s no surprise that both Mailchimp and GetResponse are robust email marketing platforms.

While Mailchimp excels in A/B testing and optimization features, it is less efficient when it comes to creating email campaigns.

On the other hand, GetResponse provides greater flexibility by allowing you to choose multiple audiences when sending your email marketing campaigns.

Start Your Free Trial Now! Experience the power of GetResponse and discover how easy it is to grow your audience!

3. Email Builder 

Now, let’s take a closer look at the drag-and-drop email builders and email templates provided by both Mailchimp and GetResponse.

GetResponse

GetResponse features an intuitive drag-and-drop email builder equipped with over 100 predesigned and fully customizable email templates. Utilizing these templates can significantly save you time while working on your email marketing projects.

These modern, mobile-responsive templates are organized into various categories, making them suitable for all types of email marketing campaigns. It’s not just us bragging; we receive a lot of positive feedback about our templates from users on platforms like G2.

Furthermore, GetResponse embraces being an early adopter of new AI-powered technology. So far, the AI subject line generator and AI email generator (currently in beta) have reduced the time our customers spend creating emails by an average of 85%!

The email creator itself offers extensive customization options. You can add, save, and reuse various sections and blocks, which is incredibly useful for those who frequently work with email campaigns.

Advanced users will value the ability to optimize their emails specifically for mobile devices. This can be achieved by hiding certain elements on mobile screens and rearranging the order of columns when stacking content for smaller displays.

Additionally, useful features such as the built-in integrations with Shutterstock and Giphy allow you to easily embed images into your emails without the need to purchase or download them, making it convenient if you don’t have your own custom graphics.

Last but not least, the GetResponse email creator includes features like a spam check, inbox preview, dark mode preview, and mobile preview. These tools help ensure that your email marketing campaigns look impressive, regardless of where or when they are viewed.

Mailchimp

Mailchimp’s new email builder also features over 100 prebuilt email templates; however, free users only have access to 7 of them.

In addition to predesigned layouts, Mailchimp provides a creative assistant that scans your website for CSS and images to create a custom template tailored specifically for you. This is a highly practical solution, particularly if you have an established brand book with specific fonts and styling that you want to maintain across all your marketing channels.

The email builder is intuitive and provides a range of building blocks for designing your emails. In addition to the standard elements found in other email marketing services, it features built-in surveys and apps for local businesses, along with integration with Canva.

On the downside, Mailchimp’s email editor does not provide any free images, meaning you’ll need to source all your marketing assets from elsewhere. This can be significant for many small businesses that often lack full-time designers on their teams.

One feature I particularly appreciated was the styles editor, which allows you to easily customize the styling of individual elements in your messages, such as headers, paragraphs, and buttons. While it may not be especially useful for reusing existing templates, it is quite beneficial when setting up your first campaign or adjusting it for seasonal changes.

Finally, the email builder offers only a basic email preview. This may not be ideal if you want to see how your message appears in dark mode or how it displays across different mailboxes.

Verdict: Tie

When it comes to email templates, both platforms provide a solid selection. However, accessing Mailchimp’s templates requires users to upgrade to a paid plan. In contrast, GetResponse offers all users access to the same well-designed, modern, and mobile-responsive templates, regardless of their plan.

Regarding email builders, both Mailchimp and GetResponse deliver effective solutions that can meet your email marketing needs. Each has its own strengths and weaknesses, so I recommend trying them out by signing up for a free account.

4. Marketing Automation – GetResponse vs Mailchimp in 2024

Let’s proceed with the Mailchimp vs. GetResponse comparison by examining the marketing automation features of each platform.

GetResponse

With GetResponse Marketing Automation, you can create automated workflows to provide relevant communication to your audience at every stage of their customer journey.

You can choose from over 40 prebuilt marketing automation workflow templates or design your own from scratch.

These templates are organized into various categories based on their specific goals, such as welcome messages, lead qualification, engagement, and retention, among others.

Once you’ve chosen the workflow template you wish to customize, you’ll enter the automation builder, where you can modify existing elements or add new ones to your journey.

You’ll have the option to select from a variety of features to build your automated workflows:

• 19 Conditions: These allow you to trigger actions based on specific criteria, such as whether a user is subscribed, has abandoned their cart, or has registered for an event.
• 12 Actions: You can choose from various actions to take when a condition is met, including sending a message, dispatching a web push notification, or sending an SMS.
• 7 Filters: These help refine your audience based on criteria like purchase amount, dynamic segments, or consent status.

To create your workflow, simply drag and drop the individual building blocks, connect them using nodes, and customize the settings for each block. This process is quite intuitive, although it’s important to note that each block comes with multiple settings. As a result, while the setup is straightforward, it may take some time to fully configure everything to meet your needs.

The true strength of GetResponse automation is found in its dynamic segment filter and tagging system. With these features, you can target your audience with remarkable precision, allowing you to communicate with them in a highly personalized manner.

Mailchimp

Mailchimp’s marketing automation solution bears a strong resemblance to that of GetResponse.

In fact, it’s the only area where Mailchimp offers a greater number of templates! You can choose from approximately 90 templates to construct your automated workflows or create them from the ground up. These templates are organized by their specific goals, including finding and welcoming new contacts, nurturing leads, re-engaging existing contacts, and supporting and managing your audience.

Based on the layout of the Mailchimp templates gallery, it’s clear that their primary focus is on integrating your Mailchimp campaigns with various other marketing applications.

For instance, among the available templates, you can find workflows that allow you to add new contacts from a Google Sheet using Zapier. This feature is highly practical and is also available in GetResponse; however, in GetResponse, you would need to manage this through integrations rather than directly within the Marketing Automation editor.

When it comes to the interface, Mailchimp’s marketing automation appears to be slightly more user-friendly. The prebuilt templates are straightforward and clearly indicate their intended use, such as sending abandoned cart emails for high-value products.

Mailchimp’s automation primarily enables you to create workflows that send targeted emails, update your contacts’ information, or transfer them to other workflows. Additionally, there is a beta feature for Webhooks that should allow you to reach your contacts through other marketing channels as well.

Verdict: GetResponse offers more customizable automations

In terms of presentation, Mailchimp’s automation templates are visually appealing. Their names, categories, and descriptions make it easier to select the appropriate template for your needs.

Conversely, GetResponse offers more powerful features with its built-in capabilities, such as web push notifications and SMS messaging. Therefore, if you are a Shopify store owner or a B2B business that requires multichannel functionalities, GetResponse may be the better choice for you.

While Mailchimp’s marketing automation editor allows the use of webhooks, some elements may feel somewhat restrictive. For instance, the “time delay” element only permits you to set a waiting period in terms of hours, days, or weeks before the next action occurs.

On the other hand, GetResponse allows you to choose to “wait” until a specific time or day, or even until the next “nth day of the month.” This feature enables you to better schedule your automated campaigns and create more intricate scenarios.

Transform Your Campaigns Today! Sign up for GetResponse and watch your email marketing soar to new heights!

5. Signup Forms 

Signup forms and popups are crucial components of any email marketing strategy. After all, if you’re not growing your email list, who will receive your campaigns? In this section of the Mailchimp versus GetResponse comparison, I’ve analyzed the signup form builders offered by both platforms.

GetResponse

GetResponse has recently introduced an updated version of its forms and popups builder, which now stands strong against the features of several standalone popup tools available in the market.

With GetResponse, you can begin creating your sign-up forms using a selection of prebuilt templates. These templates come in various shapes and sizes, including pop-up boxes, full-screen popups, top bars, slide-in boxes, and embedded forms. They are tailored for a range of different use cases, such as:

Key Use Cases for Signup Forms and Popups

1. Growing Your Email List: Expanding your email list is essential for reaching a wider audience. Effective signup forms can attract new subscribers who are interested in your products or services.
2. Increasing Sales: Strategically placed popups can encourage visitors to make a purchase. By offering incentives like discounts or limited-time offers, you can convert casual browsers into loyal customers.
3. Staying Connected: Maintaining communication with your audience is vital. Use signup forms to invite users to subscribe to your newsletters or updates, ensuring they stay informed about your latest offerings.
4. Gathering Feedback: Engaging with your audience through feedback forms allows you to gain valuable insights into their preferences and experiences. This information can help improve your products and services.
5. Marking Special Occasions: Celebrate milestones, holidays, or product launches by using forms and popups to create excitement and encourage signups or participation in special promotions.

Features of the Forms and Popups Builder

Within the forms and popups builder, you’ll discover a variety of building blocks designed to enhance user engagement. These include:

• Promo Codes: Offer discounts or special promotions directly within your forms to entice signups.
• Images and Videos: Incorporate visual elements to capture attention and convey your message more effectively.
• Countdown Timers: Create urgency by showing a countdown timer for limited-time offers, motivating users to act quickly.
• Signup Forms: Customize forms to collect essential information from subscribers, tailoring them to suit your specific needs.

The builder operates on a modern drag-and-drop interface, making it comprehensive and user-friendly, just like other drag-and-drop tools within GetResponse. This allows you to design and implement effective forms and popups effortlessly.

What sets this tool apart is its powerful targeting options, which allow you to display popups based on a variety of conditions and triggers. For instance, you can show a popup featuring a unique promo code to users who have visited a specific product page multiple times or who have added a certain number of items to their shopping cart. This level of customization enhances user engagement and increases the likelihood of conversions.

Mailchimp

Mailchimp also provides a built-in solution for creating signup forms and popups.

Like their email builder, the form builder offers a limited selection of templates and has a somewhat outdated appearance.

While the templates are helpful, they lack significant design flexibility. You cannot incorporate additional elements beyond what is already included in the template. This means if you wish to add features like videos, countdown timers, or social media icons, you might want to consider using a different tool.

Additionally, the targeting options are quite basic, offering only a few preset display rules. You won’t have the ability to target specific audiences, such as desktop users or visitors from particular countries.

Verdict: GetResponse offers more advanced forms and popups

GetResponse clearly stands out as the superior choice for signup form solutions. It provides a wider array of templates and a more sophisticated toolset for targeting your audience with remarkable precision.

Both GetResponse and Mailchimp integrate seamlessly with popular form builders like Wisepops and Optimonk. However, if you’re in search of a comprehensive, all-in-one solution, GetResponse is the way to go.

Elevate Your Marketing Strategy! Join GetResponse and gain access to advanced tools that will revolutionize your email campaigns.

6. Landing Pages – GetResponse vs Mailchimp in 2024

It’s time to explore the landing page builders offered by Mailchimp and GetResponse. Both platforms feature a drag-and-drop editor, but are they equally effective? Let’s dive in and find out.

GetResponse

GetResponse allows you to create both multi-page websites and standalone landing pages.

Its Landing Page Creator is equipped with numerous pre-designed templates and features an AI builder that automatically generates a landing page customized to your specific requirements.

The drag-and-drop editor available in GetResponse is quite powerful and user-friendly, allowing you to design your landing pages with ease. You can incorporate a variety of elements to create a highly engaging and functional page, including:

• Text: Add headings, subheadings, and body text to convey your message clearly.
• Images: Insert images to enhance visual appeal and support your content.
• Buttons: Create call-to-action buttons that encourage visitors to take specific actions.
• Galleries: Showcase multiple images in a gallery format to highlight your products or services.
• Videos: Embed videos to provide dynamic content and improve user engagement.
• Countdown Timer: Utilize a countdown timer to create urgency for promotions or events.
• Membership Area: Set up a membership area for exclusive content access.
• Social Sharing Icons: Include social media icons to encourage sharing and expand your reach.
• Product Boxes: Display product boxes to highlight key offerings and drive sales.
• Signup Form: Integrate a signup form to capture leads and grow your email list.
• Contact Form: Allow visitors to reach out to you directly with a contact form.
• Webinar Signup Form: Facilitate easy registration for webinars and online events.
• Custom Code: For advanced users, the ability to add custom code allows for further customization and functionality.

With such a robust set of tools at your disposal, you can create landing pages that not only look great but also effectively convert visitors into leads or customers.

GetResponse features a global design tool that allows you to easily customize various aspects of your landing pages, including your color palette, typography, and button styles. Additionally, there’s a live preview option that enables you to see how your landing page appears on both desktop and mobile devices. Similar to the email creator, you can also hide specific elements from being displayed on mobile screens.

Moreover, you can adjust your landing page’s SEO settings, such as determining whether the page should be indexed, setting the title and meta description, and even assigning your own domain.

What sets GetResponse apart is its inclusion of proprietary tools like live chat and webinars, which you can seamlessly integrate into your landing page without the need for external tools.

Overall, while GetResponse is a solid option, it may not be as intuitive as some dedicated landing page builders, given that it is part of a broader marketing automation suite. However, it offers many useful features, such as built-in integrations with Unsplash and Shutterstock, as well as the aforementioned live chat and webinar functionalities, making it a versatile choice for your marketing needs.

Mailchimp

In your Mailchimp account, you’ll discover an intuitive drag-and-drop builder that allows you to create landing pages in just a few moments. This user-friendly interface makes it easy for anyone, regardless of technical skill, to design effective landing pages quickly.Mailchimp offers a selection of landing page templates to choose from, providing a solid foundation for your design. Additionally, you have access to a variety of building blocks that you can incorporate into your landing pages, including:

• Text: Add headings, paragraphs, and calls to action that convey your message effectively.
• Images: Insert images to capture attention and enhance the visual appeal of your page.
• Buttons: Create clickable buttons that guide visitors to take desired actions, such as signing up or making a purchase.
• Image Cards: Use image cards to showcase products or services in a visually engaging format.
• Image Galleries: Display multiple images together in a gallery layout to highlight key offerings or events.
• Social Media Icons: Include icons for your social media platforms to encourage visitors to connect with you online.
• Products and Payments: Easily integrate product listings and payment options to facilitate direct sales from your landing page.
• Videos: Embed videos to engage your audience and provide dynamic content, such as tutorials or promotional materials.
• About: Feature an “About” section to share your brand story or mission, building trust with your audience.
• Quote: Incorporate testimonials or notable quotes to add credibility and showcase customer satisfaction.
• Contact: Add a contact section that allows visitors to reach out with inquiries or feedback.

With these versatile elements at your disposal, you can create landing pages that not only look great but also drive conversions and effectively communicate your message to your audience. Mailchimp’s drag-and-drop builder streamlines the process, making it accessible for anyone looking to enhance their online presence.

When comparing the raw number of available elements, it’s clear that Mailchimp’s landing page builder has fewer options than GetResponse.

That said, it remains a solid tool for generating leads effectively. In fact, I found that creating appointment bookings or setting up a store is simpler with Mailchimp. However, it’s worth noting that both of these features will be phased out in February 2024. Additionally, more advanced users, particularly those in demanding industries, may find the absence of certain elements, such as a countdown timer or the ability to add custom code, to be limiting.

The lack of a custom code option can be particularly significant, as it prevents you from integrating your landing pages with external tools and applications using JavaScript. For instance, incorporating a PayPal purchase button or utilizing heatmaps from Hotjar would be impossible without this functionality.

Within the builder, you’ll also find a styling editor that allows for easy customization of various components of your landing pages. Additionally, Mailchimp offers a creative assistant that helps you design marketing assets, such as images, enhancing the overall design process. While Mailchimp may have some limitations in terms of features compared to GetResponse, its ease of use and intuitive design tools still make it a valuable option for many users.

When it comes to images, Mailchimp features a built-in integration with Unsplash, making it a fantastic option if you don’t have your own marketing assets readily available.

Overall, Mailchimp’s landing page builder is a robust and user-friendly tool. While it may not include some of the more advanced features found in GetResponse or dedicated landing page builders, it is perfectly adequate for marketers looking to promote an ebook or their newsletter. Its simplicity and effectiveness make it a great choice for those who prioritize ease of use in their marketing efforts.

Verdict: Choose GetResponse for more advanced cases and stick to Mailchimp for basic marketing needs

Once again, we have two high-quality tools that can assist you in capturing email addresses and running effective digital marketing campaigns.

In terms of user interface, Mailchimp provides a cleaner experience with a slightly lower learning curve. If simplicity is your priority, it’s definitely worth considering.

Conversely, the GetResponse Landing Page Creator boasts more advanced features, such as a countdown timer, membership area, and the ability to add custom code. If landing pages play a crucial role in your lead generation strategy, you’ll want to give GetResponse serious consideration.

7. Multichannel Marketing

Let’s further our comparison of GetResponse and Mailchimp by examining the multichannel marketing capabilities of each tool.

GetResponse

While GetResponse is widely recognized as a powerful email marketing service, it truly offers a comprehensive suite of tools that extend far beyond traditional email capabilities!With its built-in features, you can:

• Create Landing Pages: Design stunning landing pages that capture leads and drive conversions, all without needing extensive web development skills.
• Create Popups and Forms: Easily implement popups and forms on your website to engage visitors and encourage sign-ups or feedback.
• Create Advanced Segments: Segment your audience based on behavior, demographics, or preferences to tailor your marketing efforts and enhance engagement.
• Set Up Automated Campaigns: Automate your marketing efforts across multiple channels, including emails, SMS, and web push notifications, ensuring timely and relevant communication with your audience.
• Set Up On-Page Product Recommendations: Boost sales by displaying personalized product recommendations directly on your website, guiding customers to items they’re likely to purchase.
• Run Paid Ads: Take your marketing to the next level by running targeted ads on popular platforms like Facebook, Instagram, and Google, reaching a broader audience and driving traffic to your offerings.
• Organize Webinars: Host engaging webinars to connect with your audience, share valuable insights, and generate leads in real time.
• Set Up Conversion Funnels: Create and manage conversion funnels that guide potential customers through the buying process, optimizing each step for maximum effectiveness.
• Set Up Live Chats: Enhance customer support and engagement by implementing live chat features, allowing for real-time interaction with your visitors.
• Create Social Media Posts: Streamline your social media presence by crafting and scheduling posts directly from the platform, ensuring consistent communication across channels.
• Access Your Campaigns via the Mobile App: Stay connected and manage your campaigns on the go with GetResponse’s mobile app, allowing you to respond to opportunities in real time.

Whether your goal is to grow your email list, promote new offers, or establish a genuine connection with your audience, GetResponse equips you with everything you need to succeed in a dynamic digital landscape. Its multifaceted approach to marketing makes it an invaluable tool for businesses looking to thrive in today’s competitive environment.

Having all these tools integrated into a single platform offers two significant advantages. First, it is more cost-efficient than subscribing to multiple services, which can quickly add up. By consolidating your tools, you can streamline your expenses and simplify budgeting.

Second, since all the features are already interconnected, there’s no need for third-party integrations. This seamless connectivity not only saves time during setup but also reduces the risk of compatibility issues that can arise when using separate applications. With everything working together smoothly, you can focus on your marketing efforts without the hassle of managing multiple platforms.

Mailchimp

Mailchimp provides robust multichannel marketing capabilities, though they differ from those offered by GetResponse. While it is widely recognized for its email marketing projects, Mailchimp’s features extend far beyond just sending emails.Here’s a closer look at what Mailchimp can do for your marketing efforts:

• Create Landing Pages: Design and launch landing pages that effectively capture leads and promote your products or services without needing coding skills.
• Create Popups and Forms: Easily implement popups and customizable forms on your website to engage visitors and encourage sign-ups, helping you grow your email list.
• Create Segments: Utilize advanced segmentation to categorize your audience based on specific criteria, allowing you to tailor your campaigns for improved engagement and conversion rates.
• Create Surveys: Gather valuable insights directly from your audience by creating and distributing surveys, helping you understand their needs and preferences better.
• Set Up Automated Campaigns: Automate your marketing workflows by setting up campaigns that utilize emails and webhooks, ensuring timely communication that resonates with your audience.
• Run Paid Ads: Expand your reach by running targeted paid advertisements on platforms like Facebook and Instagram, driving traffic to your landing pages or products.
• Create and Schedule Social Media Posts: Streamline your social media strategy by creating and scheduling posts directly from Mailchimp, ensuring consistent engagement across your social platforms.
• Manage Your Contacts in CRM: Leverage Mailchimp’s CRM capabilities to manage and organize your contacts effectively, enabling better relationship management and targeted outreach.
• Create and Send Postcards: Stand out from the digital crowd by designing and sending physical postcards to your customers, adding a personal touch to your marketing efforts.
• Access Your Campaigns via the Mobile App: Stay connected and manage your campaigns anywhere with Mailchimp’s mobile app, ensuring you can respond to needs and opportunities on the go.

With these features, Mailchimp empowers you to manage your marketing efforts comprehensively, allowing you to engage with your audience across various channels effectively. Whether you’re looking to enhance your email campaigns, promote your brand on social media, or gather feedback, Mailchimp provides the tools you need to succeed in today’s competitive marketing landscape.

Verdict: Tie

Once again, there isn’t a clear winner between GetResponse and Mailchimp; the best choice largely depends on the specific built-in tools you wish to utilize.

If your focus is on growing your business through conversion funnels, webinars, SMS marketing, web push notifications, product recommendations, live chat, or Google ads, then GetResponse is the way to go. Many B2B and D2C eCommerce companies are already transitioning from Mailchimp to GetResponse to take advantage of these features.

On the other hand, if you prefer to promote your business using surveys, postcards, CRM capabilities, organic social media posts, and webhooks, Mailchimp would be the better option for you.

It’s also worth noting that both platforms offer integration with hundreds of other applications through plugins, APIs, or integration software like Zapier. This means that if you prefer to use a different tool for a specific task—such as building your contact list through contests—you’ll likely be able to do so via an integration. This flexibility allows you to customize your marketing stack to best suit your needs, ensuring you can effectively achieve your goals regardless of the platform you choose.

8. Pricing – GetResponse vs Mailchimp in 2024

Let’s now compare GetResponse and Mailchimp in terms of pricing. Both platforms offer several paid plans, giving you access to different features. The plans have a starting price that increases as your contact list grows.

GetResponse

GetResponse offers 6 pricing plans:

Plan	Free	Email marketing	Marketing automation	Ecommerce marketing	MAX & MAX2
Starting price for 2,500 contacts	$0 for 500 contacts	$20.3/mo	$48.3/mo	$97.3/mo	Custom priced
Monthly sending limit	2,500	Unlimited	Unlimited	Unlimited	Custom
Key features included:	Essential email marketing features, forms and popups, GetResponse branding, one website and landing page	Essential email marketing features, AI subject line generator, forms and popups, one website and landing page, marketing automation templates	Everything from the email marketing plan + advanced marketing automation features, webinars, sales funnels, and more	Everything from the marketing automation plan + ecommerce automation, segmentations, product recommendations, promo codes, web push notifications, and more	Dedicated support, dedicated IP address, IP warmup, professional services, SSO, transactional emails, SMS, and more

 

It’s important to note that GetResponse provides various discounts to help you save on your subscription. You can receive 18% off when you opt for an annual plan, 30% off for a biannual plan, and an impressive 50% off for nonprofit organizations. These discounts can significantly enhance the value you get from their services while supporting your budgetary needs.

Mailchimp

Mailchimp offers 4 plans:

Plan	Free	Essentials	Standard	Premium
Starting price for 2,500 contacts	$0 for 500 contacts	$45/mo	$60/mo	$350/mo for 10,000 contacts
Monthly sending limit	1,000	25,000	30,000	150,000
Key features included:	Essential email marketing features, landing page, forms and popups, Mailchimp branding	Essential email marketing features, forms and popups, landing pages	Everything in essentials plan + marketing automation features, and more	Everything in standard plan + premium support, advanced segmentation, comparative reporting, and multivariate testing

 

Note: Mailchimp does not provide discounts for long-term plans like annual or biannual subscriptions. However, they do offer a 15% discount for nonprofit organizations.

Verdict: GetResponse is more cost-effective

The most effective way to compare the pricing of GetResponse and Mailchimp is to examine their individual plans side by side.

As we discussed earlier in the comparison, here’s how the two platforms stack up against each other in terms of pricing.

# of contacts	GetResponse: Email marketing plan	Mailchimp: Essentials plan
500	$19/mo for 1,000 contacts	$13/mo
2,500	$29/mo	$45/mo
5,000	$54/mo	$75/mo
10,000	$79/mo	$110/mo
25,000	$174/mo	$270/mo
50,000	$299/mo	$385/mo

 

Note: GetResponse allows unlimited monthly email sends on all of its paid plans. In contrast, Mailchimp imposes a monthly sending limit on its Essentials plan, which is 10 times the size of your contact list.

# of contacts	GetResponse: Marketing automation plan	Mailchimp: Standard plan
500	$59/mo for 1,000 contacts	$20/mo
2,500	$69/mo	$60/mo
5,000	$95/mo	$100/mo
10,000	$114/mo	$135/mo
25,000	$215/mo	$310/mo
50,000	$359/mo	$450/mo

 

Note: GetResponse provides unlimited monthly email sends on all of its paid plans. On the other hand, Mailchimp has a monthly sending limit on its Standard plan, which is 12 times the size of your contact list.

Without a doubt, GetResponse is more cost-effective than Mailchimp.

While both email marketing services have similar starting prices, the gap widens as your list grows and your needs evolve.

Additionally, it’s worth mentioning that Mailchimp charges based on total contacts rather than just active subscribers. This means you’ll be paying for contacts who haven’t confirmed their subscription or have unsubscribed. In contrast, GetResponse only charges for active contacts.

Unlock Exclusive Features! Sign up for GetResponse today to explore features that will enhance your email marketing effectiveness!

9. Customer Support – GetResponse vs Mailchimp in 2024

Customer support can be quite a subjective topic. However, I took the initiative to compare the types of assistance provided by GetResponse and Mailchimp.

GetResponse

GetResponse has received multiple awards for its customer service, and it’s easy to see why. It boasts an impressive customer satisfaction rate of over 95%, an average first response time of just 65 seconds, and support is available 24/7.

Support Levels Based on Your Plan

The level of support you receive from GetResponse varies depending on the plan you choose:

• Free Plan: This plan includes live chat and email support, but only for the first 30 days. It’s a great way to get started and familiarize yourself with the platform.
• Email Marketing, Marketing Automation, and Ecommerce Marketing Plans: Users on these plans benefit from 24/7 live chat support and email assistance. This ensures that you have access to help whenever you need it, regardless of the time.
• MAX Plan: In addition to the 24/7 live chat and email support, the MAX plan offers specialized onboarding. This means you’ll receive tailored assistance to help you get the most out of your GetResponse experience.
• MAX2 Plan: The MAX2 plan provides the most comprehensive support package, featuring 24/7 live chat, email support, and phone support. You’ll also receive specialized onboarding and be assigned a dedicated customer experience manager to ensure you have personalized guidance tailored to your specific needs.

Additional Resources

Beyond the expert support from the team, GetResponse also offers a comprehensive Help Center. This resource is filled with tutorials and video guides that can help you navigate various features and maximize your use of the platform. Additionally, a robust Webinar Library provides further learning opportunities, allowing you to enhance your email marketing skills at your own pace.

Mailchimp

Customer support is a crucial aspect of Mailchimp’s platform as well. It boasts a customer satisfaction rate of 92% and offers support 24/7, ensuring that users can get assistance whenever they need it.

Support Levels Based on Your Plan

The level of support you receive from Mailchimp varies according to the plan you select:

• Free Plan: Users on this plan have access to email support for the first 30 days. This allows new users to seek help as they start their journey with Mailchimp.
• Essentials and Standard Plans: Both of these plans include 24/7 live chat support, email assistance, and assisted onboarding. This means you can receive help at any time, along with personalized guidance to help you effectively utilize the platform.
• Premium Plan: The Premium plan offers the most extensive support, including phone support, 24/7 live chat, email support, and dedicated onboarding. This ensures that you have multiple avenues for assistance and a tailored onboarding experience to meet your specific needs.

Additional Resources

In addition to live support, Mailchimp provides a Help Center filled with helpful documentation and tutorials. This resource is designed to assist users in navigating the platform effectively. However, it is worth noting that compared to GetResponse, Mailchimp offers fewer video tutorials and webinars. This may impact users who prefer visual learning and in-depth training sessions.

Verdict: Tie

Comparing Support: Mailchimp vs. GetResponse

When it comes to support, Mailchimp and GetResponse are closely matched, but there are some key differences to note:

• In the Free Plan, Mailchimp does not provide live chat support, whereas GetResponse does offer this feature, giving users immediate assistance during their initial experience.
• In the paid plans, Mailchimp allows you to schedule an assisted onboarding call, offering a more structured introduction to the platform. In contrast, GetResponse does not include this option.
• The GetResponse MAX2 Plan provides a dedicated customer experience manager, which is not available with Mailchimp. This personalized support can be beneficial for users seeking tailored guidance.

Regardless of which platform you choose, rest assured that you will receive quality support!

Conclusion – GetResponse vs Mailchimp in 2024

As you reach the conclusion of this comparison guide between GetResponse and Mailchimp, it’s time to reflect on which email marketing service is the best fit for your business.

Your decision will likely depend on your specific business model and the audiences you aim to engage.

Through this comprehensive analysis of Mailchimp vs. GetResponse, one key takeaway is that opting for the more popular Mailchimp often comes at a higher cost. In terms of pricing, you’re likely to pay more for fewer features.

More importantly, if your goal is to fully customize your marketing campaigns to align with your creative vision, GetResponse provides significantly more flexibility across nearly every feature we’ve discussed.

As we look ahead, marketing trends till now for 2024 emphasize the importance of customization, particularly when paired with AI-powered automation. This combination is becoming essential for successful marketing strategies, making pre-configured, static workflows and templates increasingly outdated. Choose wisely to ensure your marketing efforts are both effective and adaptable!

Join the Marketing Revolution! Sign up for GetResponse and leverage AI-powered features to optimize your email campaigns!

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